Momma Needs a Drink

Cass Lake Pic

Good evening, Universe. You look good tonight. Real good. Kind of like the selfie I took on the boat earlier–yeah, yeah, that sounded like I love myself a little too much. And you know what? I do. But I especially love that the camera lies. Who knew that camera angles could change your entire body? Not this girl. I don’t take selfies…often. But it was National Selfie Day (Twitter said so, so it must be true) and I felt obligated to participate.

Also, I needed to get out of my head for a while and stop obsessing about tomorrow’s book release. Working With It goes live June 22nd and I’m nervous. I had zero expectations for my first two books’ releases. I kind of threw them against the wall to see if they stuck. They became a series of trial and errors in terms of marketing. That part of the writing process sucks donkey balls. Big ones.

Continue reading

Book 3, Y’all!


Pre-Order: Kindle, Nook

Happy Friday, Universe! I am free of the Amazon KDP Select machine and this girl’s going wide … with distribution. That sounded so dirty. On purpose. You’re welcome, Deborah.

I did utilize the last of my free days in Select and garnered 700+ downloads. That’s the most I’ve ever gotten on a promo, so I think it had a positive effect. But now that Book 3 of The Persimmon Series, Working With It, is coming out, I’ve uploaded each book to Smashwords.

Don’t know about Smashwords? You should, if you read or write books. You can download publications in virtually any format. And, unlike Amazon, you don’t have to pay to download your own book. Yes, you heard me correctly. Want a mobi file for reviews? Free. An epub? Free. It’s pretty freakin’ amazing. Oh, and they’ll distribute to Apple, Barnes and Noble, Sony, etc. for you. For free. Yes, everyone still gets their cut when your book is purchased, but the hassle of uploading to a dozen places is gone. And I call that a victory. I also call drinking three bottles of wine without puking a victory, so take it as you will.

Any-hoo. Book 3 is coming out June 22nd and I’m excited. I actually hired someone to do a Cover Reveal, Pre-Order stuff, and a Tour or some shit–I really get confused with all these terms: tour, blitz, blast, explosion … okay, okay, that last one isn’t a thing. But shouldn’t it be? I want my books to explode. All over your face. Kidding! That’s your husband’s job, Deborah. Too far? Sorry, I’ve been drinking. Okay, okay, I haven’t been drinking. I’m just not a very good person.

Moving on–the lovely Tami at Magic of Books Promotions is running the show. I haven’t had to do jack aside from send her my stuff. Worth. Every. Penny. Don’t ask how much I spent. I didn’t write it down. More than $100, but I think not much more because I’m stingy like that. Oh, and she’s secured some ARC readers. I can NEVER get those! Well, I do if you count my mom. But I don’t really like her reading my sex scenes. Yuck.

I just wish I had a wide distribution in place prior to starting down this path. The only drawback is that some sites won’t set up the pre-order without a book cover. So if you do a reveal, you might be limited on links for purchase. But I risked it due to the fact that Amazon is King of the Hill right now. They allowed it. Already, I have more pre-orders than my last book, which had zero promotion outside of my tweets, blog, and Facebook page.

I hope you have a wonderful Friday, Universe (that’d be y’all I’m addressing). If any authors are interested in how this goes, I’ll try to pay better attention and write some quantitative analysis posts. Shit, I couldn’t even say that with a straight face. But seriously, if this launch goes better than my other two–which didn’t really have launches–I’ll share whatever tricks and tips I have. And be sure to check out Tami at MoB Promos. She’s a dream.

Oh, and one last thing. Books 1 & 2 are 99 cents thru the release of Book 3.

Exiting Kindle Select

Free May 2017

With the expiration date coming this month, I’ve decided to exit my Kindle Select option and go for a wider distribution. I haven’t used all my promo options with Select, so I am using the last four free days in an attempt to drum up interest before Book 3’s release in June.

Does this sort of thing work? I don’t know. I have used one free day via Select and I had close to 500 downloads–which is better than I’ve ever done. But free = $0. I don’t write to pay the bills, so for now I’m okay with that. I just want people to read the books and get some laughter out of the them. Today we’re going of the two-fer in honor of Book 3’s release and as an adios to Select. Only time will tell if this strategy worked. And I got some time, so why not?

Happy reading, y’all!

Cover Up

Due to my little health scare, I’ve had some time on my hands while recuperating. Idle time has never been a good thing for me, but it did provide me with a level of excruciatingly painful boredom that forced me to do some things I really didn’t want to do. Mainly, research.

Being a self-published author is great. So many of the industry barriers are removed. All you need is a file and Internet access. With the click of a button, voila! You are published. Doesn’t mean shit in terms of sales, but you wrote that sucker for self-fulfillment, right? Wrong, Deborah!

Continue reading

WTF, Universe?


Ah, Universe. You’ve really done a number on me. But that’s okay. I forgive you for being a bitch. It is often in your nature. And, really, you may have done me a favor. A shitty favor, but a favor, nonetheless.

You guys see that picture? Those are my legs. Let’s play one of these things does not look like the other one. Can you guess the difference? Yep, the left leg is purple and almost two inches in diameter bigger. Can you guess why? No? Neither could the first doctor that looked at me. Tried to send me home with a prescription for painkillers and told me to ice it. Ice what? The entire fucking leg?

Continue reading

Sexy Covers for Lovers

I’m in the midst of writing a 3rd book for my Persimmon Series. I’ve also recently finished a first draft of a fantasy novel. None of which have covers. I’m curious, as an author who cannot afford to pay for a professional cover at this point in time, how other authors go about creating their covers.

I really like the covers I made for Working On It and Working For It. They kind of match, as in similar coloring, matching fonts, etc. And they’re uber sexy, if I don’t say so myself. See below.

But most of what I see out there now have half-naked men. Or half-naked men with women. Which I totally dig. I just want to know if romance readers prefer the dudes. I’m guessing the answer is YES. But, as a reader, I also like the sexy ladies on the cover. No, Deborah, I’m not bi-curious. I just like pretty things.

If you’re so inclined, leave me a comment or take part in my poll so I have some actual data to confirm my suspicions. Yeah, yeah, I know this isn’t great science. But I’m an author, not a physicist. So suck it, Deborah. Also, I’m going to attempt to embed the tweet I made on Twitter. Don’t judge. If it doesn’t work, you can click here to see my tweet on Twitter. I can’t stop saying tweet on Twitter! And why isn’t tweet capitalized???

#Giveaway Blast

cass alexander banner.png

Salutations, Universe! I was going to say Hello World, but that’s a programming joke and I have a strict policy against mixing romance giveaways with programming jokes. Okay, okay, it’s not a policy per se–more like a guideline. Anyway, you look good today, Universe. Been working out? Let me reward you.

Today’s post will be short and sweet, much like that last date you had. The lovely Dii from Tome Tender Book Blog is doing me a solid by hosting a giveaway. Five lucky winners will receive a free copy of Working On It, the book Dii called, “Flat out, best romantic comedy and definitely BEST hysterically funny heroine EVER!” It’s true. She wrote it. You can read it here.

If you’re interested in taking a shot at a free copy, click the link below and enter this bad boy. Best of luck to ya!

Cass Alexander’s WORKING ON IT #Giveaway Blast
(If you can, please take a sec to Like/Follow/etc. the blog–we wanna show Dii some love)

p.s. If you read Working On It and like it, will you kindly leave a review? Much obliged!

#FREE Another Book


Hey, y’all! Working For It is free all day today (3/11). Yeah, yeah, it’s Book 2 in The Persimmon Series. But I wrote it so it could be read as a standalone. Because I’m nice like that. You’re welcome. Check it out here.

The blurb is in the image above. Also, in the image, is the super-sexy cover. That’s a picture my husband took of me. Do you believe it? You shouldn’t. I may be nice, but I’m also a liar. Do you believe it? 🙂

If you download, read, and like the book, would you please be so kind as to give it a rating? Much obliged!

Maketh Mistaketh


I’ve always thought that everything is a learning experience. And, I gotta tell ya, I’m learning an awful lot right now. Maybe it’s from all the mistakes and second-guessing I’ve been doing, but learnin’ is learnin’, right?

The second book in The Persimmon Series released today. I finished it about a month ago, put it on Amazon, and tried the whole pre-order thing. Yes, I did some research, but not until very recently. And here’s what I learned: I don’t know what in the hell I’m doing.  And my timing sucks. And I should have done my homework. Shut up, Deborah. I know I should have been a better student.

Continue reading